Brand Identity & Tone of Voice
Development of a playful yet professional brand identity
for Consulting Cockpit — a brand that combines IT expertise
with self-ironic humour.
for Consulting Cockpit — a brand that combines IT expertise
with self-ironic humour.
The visual and verbal identity reflects a tone that’s clever, approachable,
and slightly chaotic in the best way possible. Clear design meets witty
storytelling, creating a brand that doesn’t take itself too seriously –
but takes its work seriously.
This campaign reimagines the world of German IT as if it never left the early 2000s. As if...
Our protagonist — a proud office techie — unveils “innovations” that would barely impress a dial-up modem.
Overconfident corporate slogans turns digital stagnation into a shared laugh. Meta, awkward, and perfectly dorky — it’s nostalgia with a wink.
